Hello! I'm a Copywriter & Editor  living in Glis, Switzerland.

I didn’t start in marketing, I started in science!

Working with biology and clinical data taught me how to think clearly, question things, and break down complex ideas. Over time, though, I became more interested in how people actually respond to information. What catches attention, what builds trust, and what makes someone take action.

That’s what led me to copywriting, and it clicked straight away! I quickly moved from learning the basics to working on funnels, ads, and long-form content where small changes can make a real difference.

Now, I take that mix of structure and creativity and turn it into copy that works. I test ideas, keep what resonates, and focus on what actually drives results. You could say I’m interested in the “Buyology” behind decisions.

Outside of work, I like to stay active, travel when I can, and spend time on music, which probably explains why I care about flow and timing more than most.